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Karstadt strengthens its management team: new managers for the digital agenda

“The goal is to become one of the most successful omni-channel retailers in Germany”.

Karstadt Warenhaus GmbH is moving decisively forward with its development into a connected marketplace and is strengthening its management with proven omni-channel experts.

Karstadt CEO Dr Stephan Fanderl explains: “Over the past three years, Karstadt has developed at high speed. The goal is, by 2020, to develop the company into one of the strongest, most successful retailers across all sales channels in Germany. The department store is ideally positioned for this with the variety of its products, partners and customers. In order to further increase our speed, we are strengthening our team. I am very pleased that we were able to bring Marco Werner and Jens Diekmann on board at Karstadt”.

Marco Werner will become Chief Digital Officer on 8 January 2018 and, in that capacity, will be responsible for both the online business at karstadt.de and the already very successful customer relationship management. Werner previously held the same position at Tchibo GmbH and Fressnapf Tiernahrungs GmbH.
Klaus Haensch will take over the Home, Toys and Electronics department, and will remain responsible for the online department store business, and especially the further interlinking of brick-and-mortar and online sales.

Jens Diekmann will take over Karstadt’s strategic project management, will be responsible for the implementation of the “Blue Agenda” and will manage the Cross-Channel department as of 1 January 2018. Diekmann previously worked at Douglas GmbH as Director for Cross-channel, Digitalisation and Business Development. Before that, he worked for the management consulting firm Accenture.

Both managers will report to Karstadt CEO Dr Stephan Fanderl.

Dr Fanderl says: “We are delighted that, with Marco Werner and Jens Diekmann, we were able to bring two additional valuable colleagues on board. This is a good sign for the increasingly growing attractiveness of Karstadt as an employer. Over the past six months, in addition to Chief Operating Officer Claudia Reinery, we were also able to bring a large number of employees such as eCommerce and CRM experts on board. This provides us with a significant gain in expertise, which will be further strengthened by the expertise and technology transfer within the Signa Retail Group”.